django static url

STATIC_URL = '/static/'
STATIC_ROOT = os.path.join(BASE_DIR, "/static/")

STATICFILES_DIRS = ( 
    STATIC_ROOT,        
)

from django.conf import settings
from django.conf.urls.static import static

urlpatterns = [
    # ... the rest of your URLconf goes here ...
] + static(settings.MEDIA_URL, document_root=settings.MEDIA_ROOT)

from django.conf import settings
from django.conf.urls.static import static

urlpatterns = [
    # ... the rest of your URLconf goes here ...
] + static(settings.STATIC_URL, document_root=settings.STATIC_ROOT)

{% load static %}
<img src="{% static "my_app/example.jpg" %}" alt="My image">